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| Internationally famous, the Sturgis Rally and Races held during the first full week of August, welcomes cyclists from all parts of the world to tour and show their skills competing in the hill climb and racing events. J.C. "Pappy" Hoel, owner of a local motorcycle shop originated the first Sturgis Rally held on August 14, 1938 with a lineup of only nine racers and a spectator crowd with room to spare in the grandstands. | ![]() |
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Throughout the years, including a two year break during
World War II, the Rally has grown into a 7-day premier event with attendance
over 100,000 racers, visitors and celebrities!
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| Also in Sturgis visit Bear Butte State Park. Hike to the summit on the scenic National Recreation Trail, enjoy the Visitor Center and see the abundant wildlife.... including a buffalo herd. North of Sturgis on Highway 79. Visitor Center open May-September. Park open year-around. | ![]() |
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